One of the things that holds business owners back from doing video is knowing what to say. Even if you’re a natural talker, by planning your content in advance this allows you to coordinate your video with your email campaign and your sales offers.
Planning your content strategy also alleviates the fear of waking up, knowing it’s the day you are due to go live, but have no idea what to talk about. With a plan, you’ll know well in advance what the topic is and you’ll have plenty of time to plan your talking points – or to do research on the topic.
Where to start?
- Your own business. Introduce yourself. Tell your audience about your story and WHY you started your business. Tell them what has inspired you. Showcase your programs products, or courses. Explain to your audience HOW you can help them overcome a particular problem.
- Your industry. Stay up to date on your particular industry and share any breaking news. Explain any complicated subjects into easy-to-understand language for laypersons. Talk about any events you might be attending. Explain HOW this live training will benefit your audience and clients. Interview other experts in your industry.
- Your social media following. Pay attention to what your followers say and do online. Think about the most frequently asked questions you get asked and answer them. Set a specific day/time for Q&A sessions or just general info sessions about your specialty. Your followers will tell you what they need and want; you just have to be on the lookout for those conversations both on your social pages/groups & others.
- Your blog posts. Whatever you’ve written about on your blog can be re-purposed for video. Plus you’ll reach two different parts of your audience with one topic. Some people prefer to read while others prefer to watch video. Keep the blog post on your website but tackle that same subject matter in a video to reach those video lovers. Using old blog posts for inspiration also gives you the opportunity to update the information or to add more detail.
- Dig down into narrower topics. If you’ve already discussed broad topics on your videos, take some time to dig down toward a narrower topic for your next video. For instance, if you have covered the broader subject of social media, you might then talk about 1 platform such as Facebook in more detail. Just know that you don’t have to stick with the broad, general subject every time. Narrow it down and become a trusted resource to your audience.